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We Are
Safety Third.


THE 411
About
us
We're Safety Third: an Emmy-Award-Nominated creative lab partnering with global brands and artists to utilize new & emerging technologies and execute world-class creative.
Our specialty is applying choreographic thinking in approaching realtime interactive media design, large-scale media installations, experiential & immersive live events, and traditional film production.
Our mission is to evoke exhilaration and wonder in audiences by creating entirely unique experiences like nothing they have ever seen before.
OUR SERVICES
What we do
We offer expertise in:
  • Realtime Interactive Media Design

  • Experiential Activations

  • Large Scale Media Content

  • Generative Design

  • Traditional Film Production

  • PRINCIPALS
    Who we are
    Co-Founder Katherine Helen Fisher is an Emmy Award-nominated director, choreographer, and performer. She currently serves as a Visiting Assistant Professor at NYU’s Tisch School of The Arts in the Collaborative Arts Department, with a particular emphasis on approaching emerging technologies through a choreographic lens.

    Katherine began her career as a professional dancer, working with many renowned dance companies including as a member of The Lucinda Childs Dance Company and an ensemble member of the Philip Glass opera Einstein On The Beach, directed by Robert Wilson.

    Her work for the stage and screen has been supported and commissioned by prestigious institutions and artists such as Radiohead, L.A. Dance Project, The Lincoln Center Dance Films Association, ADF, The REDCAT, The Music Center, Hermès, The Foundation for Contemporary Arts and at the Microsoft Global Exchange Conference.
    Co-founder Shimmy Boyle has 15 years of experience working with global brands as a Creative Director, Producer, and Creative Technologist. He has worked across projects with such artists as Dua Lipa, Lady Gaga, Travis Scott, Thom Yorke, Sia and Spike Jonze; as well as brands like Vice, IMAX, Disney, Warner Bros, Sony, Sam Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard, Klarna, Chobani, Dollar Shave Club, Hint Water, and more.

    He has expertise in a wide array of technical and creative subject matter, including: 2D & 3D motion design, large-scale video installation, projection mapping, immersive experiential live events, Augmented Reality, markerless motion capture, AI image generation, creative coding & generative artworks.